Dolce & Gabbana has just launched a high-end perfume, and it’s not for humans. The luxury brand has dipped its toes—or should I say paws—into the pet industry with its latest product, a fragrance for dogs. If you thought your furry friend was fancy before, just wait until they get a whiff of this!
Meet the Star of the Show: Fefé
“Fefé” is a tribute to the pooch of the brand’s co-founder Domenico Dolce. This luxury product was inspired by the “unconditional love” that Dolce has for his “loyal dog Fefé”. This $108 bottle promises to elevate your pet’s scent game with notes that are both sophisticated and dog-friendly.
What Does It Smell Like?
Fefé features a carefully crafted blend of ylang-ylang, musk, and sandalwood, designed by master perfumer Emilie Coppermann. The fragrance offers a mix of woody and creamy undertones, ensuring that your dog smells both fresh and luxurious without irritation. It’s a scent that aims to capture the essence of a dog’s personality.
What Comes With the Price Tag
But it’s not just about what’s inside. The perfume comes in a spearmint-colored glass bottle, adorned with a 24-carat gold-plated paw print. Priced at $108 for 100ml, each bottle includes a Dolce & Gabbana dog collar with a customizable tag. This added touch emphasizes the brand’s commitment to luxury in every detail.
How to Apply Fefé
Applying perfume should be pretty straightforward, but if your dog is a bit restless, Dolce & Gabbana offers some tips on how to apply it. It’s recommended to spray the perfume on your hands or a brush before rubbing or brushing it onto your dog’s fur. They also advise avoiding the nose area to ensure your dog’s comfort during application.
Who is Fefé For?
Fefé perfume is designed for dog owners who love to pamper their pets and don’t mind spending on luxury items. The product targets those who see their dogs as an extension of themselves, even down to matching outfits. According to Dolce & Gabbana’s marketing, Fefé is crafted for dogs that embody qualities like being “delicate, authentic, and charismatic,” for dogs that want to transcend their natural odor—“cause, I’m not just a dog, I’m Fefé”.
The Reaction So Far
The launch of Fefé has created a stir online, with reactions ranging from enthusiasm to skepticism. While some pet owners love the idea of indulging their dogs further, others question if it’s too much. Despite the mixed opinions, Dolce & Gabbana co-founder Stefano Gabbana reported strong market interest, with the product quickly rolling out across Europe, the U.S., and online.
Is it Safe?
The fashion house insists that the product is vetted and completely safe for dogs, stating that it’s completely alcohol-free. Dolce & Gabbana stated, “Through a compliance recognition to this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards.”
But just because it isn’t dangerous for your pup, doesn’t mean it’s a pleasant experience for your furry friend.
What Do Vets Say?
Not everyone is wagging their tails in excitement. Many veterinarians and even PETA have raised concerns about the impact of using perfumes on dogs. According to PETA founder Ingrid Newkirk, spraying dogs with fragrances designed for human enjoyment can cause them significant irritation and distress.
Dogs have a sense of smell up to 100,000 times stronger than humans. These perfumes can interfere with a dog’s ability to detect important scents in their environment and communicate with other animals.
Health Concerns
Some veterinarians are concerned that dog fragrances might mask odors that are important for diagnosing health issues. For instance, the natural smell of conditions like sebaceous dermatitis can help vets identify the problem. Perfumes can also hide other odors, like bad breath or earwax, making it harder for vets to detect underlying health concerns. This could complicate the diagnosis and treatment of certain diseases.
Growing Niche
While dog fragrances aren’t new, Dolce & Gabbana’s new product is the first from a major fashion house. And it’s understandable why they’re trying to crack into this niche. The global pet industry is projected to grow from $320 billion to $500 billion by 2030, driven by increasing consumer spending on pets. From high-end poop-bag holders to designer pet beds, consumers are more willing than ever to splurge on their furry companions.
Conclusion
Dolce & Gabbana’s foray into dog luxury with Fefé perfume highlights the growing trend of pampering pets with high-end products. While some pet owners are eager to embrace this lavish offering, others remain skeptical about its necessity. Whether Fefé becomes a staple in dog grooming or a passing novelty, it’s clear that the pet industry is becoming an increasingly lucrative market for luxury brands.
Find out more on this latest news here.
- Abandoned Mama Cat and Her Babies Dumped in Black Bag in Woman’s Yard Breaks Her Heart - September 20, 2024
- Starving and Shivering Pittie Wrapped in a T-Shirt and Tied to a Fence in the Rain - September 20, 2024
- Frozen From Rare Disease, Brave Puppy Defies All Odds and Takes Her First Steps - September 19, 2024